The first year of China's "14th Five-Year Plan" is also a turning point for the cosmetics industry. In the past two years, the competition in the cosmetics industry has intensified, and the momentum of environmental protection has become stronger. Many companies have actively or passively joined the environmental protection cause. While seeking a way out for their own sustainable development, they have also contributed to the environment.

Take Arcade Beauty, a small sample manufacturer of beauty products, as an example, recently announced a news that it has developed a recyclable PE (polyethylene) packaging bag for L'Oreal Paris, L'Oreal's largest beauty brand. Coincidentally, last week, L'Oreal announced that it will launch innovative cosmetic packaging bottles, which are scheduled to go into production in 2025.

Combined with the "environmental actions" of other brands, Xiaobian found that replacing packaging materials is the way they usually deal with it, such as using soluble packaging, 100 percent recycled plastic, and so on.

Previously, foreign media reported that some brands have developed the use of bacterial cellulose to make cosmetics plastic packaging paper instead of this technology. Bacterial cellulose, also known as "microbial cellulose", has relatively good biological adaptability and degradability, and is a cutting-edge technology to reduce environmental pollution.

It can be seen that packaging environmental protection is an inevitable trend in the development of cosmetics, and it is also an important technology for brands to enhance their competitiveness. In fact, in addition to packaging, we can also start from raw materials, technology, logistics and other aspects.

Like HEYAN (HERA) through the improvement of the formula, to achieve more in line with environmental requirements. One of them is that the main product, HERA Black Gold Lasting Foundation, is palm oil grown and produced in a sustainable way certified by the Roundtable Initiative for Sustainable Palm Oil (RSPO,Roundtable of Suatainable palm Oil).

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In addition, Old Spice, P & G's deodorant brand, has a deodorant lotion called Clean water. Its paper tube packaging is made of recycled paper and adopts a "push up" design to reduce weight. The packaging of the product is made of 90% post-consumer recycled materials. It is reported that this is the most environmentally friendly product of P & G's men's beauty products to date.

We know that reducing carbon emissions is the most direct way. Therefore, if the logistics and transportation are low-carbon, the burden on the environment will inevitably be greatly reduced. For example, Amore Pacific's brand has greatly reduced the use of cushioning materials and turned to inflatable airbags instead of foam. At the same time, it also uses plant fiber tape that can be naturally degraded in a short time instead of traditional tape. Compared with before, the packaging and transportation process is much more environmentally friendly.

All in all, environmental protection has become a topic of heated discussion today. Today's consumers, in order to express their support for environmental protection, basically have a "good impression" of this kind of cosmetics ". Therefore, regardless of the size of their own enterprises, more snacks on environmental issues is always right!