Cosmetic packaging is a fast-growing segment in recent years, in the era of eyeball economy and lipstick effect, cosmetic packaging shows the characteristics of exquisite printing, structural shape, brand niche and service end-to-end.

For companies struggling in the highly competitive packaging field, it is time to study the business opportunities brought about by the development and changes of the cosmetics industry.

01. Industry scale and growth
China is the second largest consumer of cosmetics after the United States, accounting for 12.7 percent of the global cosmetics market, and as the second largest consumer of cosmetics, the size of China's beauty care market reached 477.7 billion billion yuan in 2019, up 13.8 percent year-on-year.

Compared with other consumer industries, according to the National Bureau of Statistics, retail sales of cosmetics consumer goods in China increased by 12% year-on-year in 2019, second only to the household goods category, which grew by 13%.

02. Industry Representative Brands and Corresponding Companies
In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands has increased to 56%.

The high-end market is controlled by international brands, while domestic brands are mostly oriented to the mass market. Domestic brand channel depth sinking, in the three or four line offline market advantage is obvious.

Online, the most significant change in 2019 is the rise of Douyin e-commerce and Taobao Live, further shortening the distance between users from "planting grass" to buying. With the advantages of wide channels, high cost performance and fast response of supply chain, the market share of domestic cosmetics brands has been increasing.

China's local cosmetics brand end listed companies mainly include Pereya, Marumei, Shanghai Jiahua, Yujiahui, Huaxi Bio, Beitani and other companies. Among them, Shanghai Jiahua was established the earliest time, with many local traditional brands, such as grass set, Meijiajing, six gods, home, double sister and so on. Although Huaxi Biology was established in 2000, most of its own brands have been established in the past two years, such as BM and Mibel. Yujiahui was established late, but its royal naifang, small confused and other brand awareness is not lost to the traditional old brand.

Basic information on the brands of major listed companies in China's cosmetics industry:

03. Industry Representative Brand Sales Performance
The sales of local brands such as Quadi and Run Baiyan under Huaxi Biology, Love Fire under Marumi, Qichu under Shanghai Jahwa, Yunifang under Yujiahui and Hua Yaohua, Winona under Bettini, etc. all grew at a high speed. From the 2019.07-2020.08 Amoy platform makeup/perfume/beauty tools sales, Pereya's color Tang, Marumei's love fire, Shanghai Jiahua's double sister, Yujiahui's Shiyi home sales and sales growth rate is rapid.